When most companies talk ‘data-driven’ recruiting and employer brand, they are looking backwards: did that campaign work? What was our time to fill? How many requisitions did each recruiter manage? They are looking at the past in order to … well, it’s not quite clear what.
But that’s not the only way companies can use data. Join Universum's James Ellis as he talks us through using the right data, the right way, to help us make smarter employer branding choices.