As any talent attraction professional knows, onboarding is the final opportunity to make a high-impact impression on new hires. So it comes as no surprise that visual storytelling sits at the forefront of any tactical initiative to showcase the scope of your organization.

Dana Goodson, formerly the Program Manager, Talent Acquisition & HR for Cetera Financial Group, sought to use video to create and show the full picture and scope of the organization. And, use digital content reporting to hone in one content performance at a granular level to inform their tactics. In doing so, he and his team have created an authentic onboarding experience that is leaving a lasting impact on each new hire the Cetera group brings in.

Dana is a strategic and results-oriented Talent Programs & Operations Leader with over 13 years of experience elevating Human Resources functions globally. He specializes in end-to-end project delivery from go-to-market through onboarding, M&A Integrations, scaling and reinventing talent acquisition operations, processes, and reporting as well as driving continuous improvement to global recruitment functions. A real high achiever.