While most talent attractors are busy building EVP's and figuring out how best to elevate their employer branding messaging, many still face the blockade that is getting employees to front a camera and talk about the organization.

However, star talent attractor, Bestie Hundt, figured out what those first few steps needed to be in order to start running successful recruitment marketing campaigns.

Betsie Hundt is the Manager of Corporate Employer Branding at Dynatrace with over five years of experience in Employer Branding and Talent Acquisition. Through her years of finessing recruitment marketing, she has blazed the trail in innovating the way she and her team engage candidates in the digital age.