State of Video in Talent

The State of Video in Talent investigates how and why the talent industry is using video, which comprised a multinational survey of more than 600 people from a variety of talent disciplines in 50 countries. The survey found that video is now firmly embedded in the recruitment marketing strategies of many talent professionals who have seen a strong return on investment (ROI) on video content.

Use of Video


of respondents use video as part of their current strategy.


of respondents who use video produced video content in 2018.


of respondents intend to continue to use video in 2020.

Return on Investment


of respondents believe video gives a good return on investment.


of respondents who use video intend to spend the same or more on video in 2020.

Experience & Engagement


of respondents have watched an employer branded video to learn more about a company.


of respondents have recommended an employer based on their employer branding video.

Candidate Engagement

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