---
title: State of Video in Talent Infographic
---

[![vmj-logo-white](https://go.videomyjob.com/hubfs/GRAPHICS/vmj-logo-white.svg "vmj-logo-white")](https://blog.videomyjob.com/)

# State of Video in Talent

The State of Video in Talent investigates how and why the talent industry is using video, which comprised a multinational survey of more than 600 people from a variety of talent disciplines in 50 countries. The survey found that video is now firmly embedded in the recruitment marketing strategies of many talent professionals who have seen a strong return on investment (ROI) on video content.

[Download the Report](https://go.videomyjob.com/state-of-video-infographic#sov-form-section)

## Use of Video

![57-pie](https://go.videomyjob.com/hs-fs/hubfs/57-pie.png?width=205&height=204&name=57-pie.png "57-pie")

of respondents use video as part of their current strategy.

![57-pie](https://go.videomyjob.com/hs-fs/hubfs/57-pie.png?width=205&height=204&name=57-pie.png "57-pie")

of respondents who use video produced video content in 2018.

![97-pie](https://go.videomyjob.com/hs-fs/hubfs/97-pie.png?width=205&height=205&name=97-pie.png "97-pie")

of respondents intend to continue to use video in 2020.

## Return on Investment

![money-bags-85](https://go.videomyjob.com/hs-fs/hubfs/SOV%20-%20Preview%20page/money-bags-85.png?width=360&height=85&name=money-bags-85.png "money-bags-85")

of respondents believe video gives a good return on investment.

![money-bags-95](https://go.videomyjob.com/hs-fs/hubfs/SOV%20-%20Preview%20page/money-bags-95.png?width=360&height=85&name=money-bags-95.png "money-bags-95")

of respondents who use video intend to spend the same or more on video in 2020.

## Experience & Engagement

![93-pie](https://go.videomyjob.com/hs-fs/hubfs/SOV%20-%20Preview%20page/93-pie.png?width=205&height=205&name=93-pie.png "93-pie")

of respondents have watched an employer branded video to learn more about a company.

![68-pie](https://go.videomyjob.com/hs-fs/hubfs/SOV%20-%20Preview%20page/68-pie.png?width=205&height=205&name=68-pie.png "68-pie")

of respondents have recommended an employer based on their employer branding video.

## Candidate Engagement

Download to get access to the full report and industry benchmarks.