State of Video in Talent

The State of Video in Talent investigates how and why the talent industry is using video, which comprised a multinational survey of more than 600 people from a variety of talent disciplines in 50 countries. The survey found that video is now firmly embedded in the recruitment marketing strategies of many talent professionals who have seen a strong return on investment (ROI) on video content.

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Use of Video

57-pie

of respondents use video as part of their current strategy.
57-pie

of respondents who use video produced video content in 2018.
97-pie

of respondents intend to continue to use video in 2020.

Return on Investment

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of respondents believe video gives a good return on investment.
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of respondents who use video intend to spend the same or more on video in 2020.

Experience & Engagement

93-pie

of respondents have watched an employer branded video to learn more about a company.

68-pie

of respondents have recommended an employer based on their employer branding video.

Candidate Engagement

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