State of Video in Talent 2021

Asset 31x

A roadmap to help video heroes in the making overcome the global talent shortage.

This report is both your call to adventure and a guide to navigating business as (un)usual.

Artboard-2
WHY VIDEO, WHY NOW? 

Attracting the best talent in a noisy environment and enhancing the candidate experience were – unsurprisingly - key priorities for survey respondents and a common use case for video powers.

The top business drivers for video use in talent acquisition and recruiting are:

test-3
LandingPage_WhyVideo_White_Quila
LandingPage_WhyVideo_2_Purple
Artboard Copy 23
VIDEO MATURITY MODEL

We know that successfully leveraging video relies on consistency and experience, and progressing along the maturity curve of video adoption will drive stronger outcomes as more touchpoints in the candidate journey become optimized for engagement.

For the purposes of this report, we segmented video users into the following video adoption levels:

test-4-3
LandingPage_VideoMaturity_2_White_Final
LandingPage_VideoMaturity_Coral_Final
Artboard Copy 24
STRATEGY IN ACTION!

It’s one thing to have a strategy. It’s another to put it into action successfully. So where are different organizations putting their investments in video? 

A common theme in strategy for our emerging and current heroes was the use of video to communicate with candidates during the recruitment process. This was the most reported strategy across all organization sizes and regions in our survey, with respondents in North America stating that this was their most-used video strategy (51 percent).

test-2-1
LandingPage_Strategy_White_Final
LandingPage_Strategy_2_Teal
Artboard Copy 25
A BLUEPRINT FOR ROI

So, who’s getting the best results and how do they measure it?

Creating impact is easier than you might think. Analyzing the patterns of our advanced users and those who return a strong ROI through video enables future video heroes to enhance their strategy.

test-5-1
LandingPage_ROI_1_White
LandingPage_ROI_2_Yellow

Download the largest industry-specific research into the use of video in talent