This report is both your call to adventure and a guide to navigating business as (un)usual.
Attracting the best talent in a noisy environment and enhancing the candidate experience were – unsurprisingly - key priorities for survey respondents and a common use case for video powers.
The top business drivers for video use in talent acquisition and recruiting are:
We know that successfully leveraging video relies on consistency and experience, and progressing along the maturity curve of video adoption will drive stronger outcomes as more touchpoints in the candidate journey become optimized for engagement.
For the purposes of this report, we segmented video users into the following video adoption levels:
It’s one thing to have a strategy. It’s another to put it into action successfully. So where are different organizations putting their investments in video?
A common theme in strategy for our emerging and current heroes was the use of video to communicate with candidates during the recruitment process. This was the most reported strategy across all organization sizes and regions in our survey, with respondents in North America stating that this was their most-used video strategy (51 percent).
So, who’s getting the best results and how do they measure it?
Creating impact is easier than you might think. Analyzing the patterns of our advanced users and those who return a strong ROI through video enables future video heroes to enhance their strategy.