Getting an EVP developed and Employer Branding program off the ground has always been a challenge for HR and TA leaders. Deprioritizing these often undervalued projects is even more tempting as we enter an era of economic strain.

Learning how to successfully position a business case for a program far harder to get across the line than headcount or tech is a vital skill for any leader. Once you see how to win investment for EVP, particularly in a downturn, then any other case is basically a walk in the park. 

We invited Rebecca Houghton, Bold HR and Margie Kwan, The EVP Co, to share with us their combined experience in upskilling HR professionals to DIY instead of outsourcing to expensive consultants. 

In this on-demand session, you will learn:

  • 5 key steps to successfully getting a business case up
  • How to align your EVP case to business needs
  • The difference between a business case and buy-in 
  • Ways to leverage the art of influencing
  • How to reposition your EVP conversation during a downturn

Margie Kwan

Employer Brand Coach Founder, EVP Co.

Margie Kwan is a sought after EVP consultant, coach and speaker. She has over a decade of experience in employer branding, working with large brands such as EY and LinkedIn.

Margie has been identified as one of the 20 Employer Branding Experts you should add to your LinkedIn network. She’s also been recognised in HRD Australia’s ‘Who’s Who in HR’ and has won AMI Awards for Excellence Experiential /Brand Experiences.


Rebecca Houghton

Leadership & Talent Expert
Founder, BoldHR

Rebecca is obsessed with helping HR and business leaders design for disruption – rather than be designed by disruption and this means doing business differently.  

As a former Executive with organisations like Australia Post and Bupa, she knows what it means to face into unexpected change, and how the smallest leadership and talent tweaks can have the biggest impact.